Roles

Branding

UIUX Design

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Tools Used

Photoshop

Illustrator

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Date

June 4th, 2021

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Description

Thom Browne is a New York City-based luxury fashion brand renowned for its modern and sophisticated take on formal wear for both men and women. The brand highlights its ability to blend individuality within uniformity, pushing the boundaries of fashion through its innovative reinterpretation of classic tailoring. Proportion and precise tailoring are signature elements of Thom Browne, once considered provocative but now integral to the fashion lexicon.

The current Thom Browne website lacks a clear hierarchical layout, impacting readability. The product descriptions are also hindered by inconsistent typographical hierarchy, making it difficult for users to navigate and engage with the content. Furthermore, the brand story is only briefly touched upon, failing to provide a comprehensive narrative for new visitors.

The goal was to create a website that seamlessly integrates functionality with the brand's luxurious and professional aesthetic. This redesigned site enhances the shopping experience, ensuring it is both comfortable and enjoyable, while effectively communicating Thom Browne's rich brand history and identity.