CLICK HERE

BX WEBSITE

REBRANDING OF
NINTENDO SWITCH'S WEBSITE


Roles

Branding

UIUX Design


Tools Used

Photoshop

Illustrator


Date

April 30th, 2021


Description

Nintendo Switch is a versatile hybrid video game console that seamlessly transitions between three modes - handheld, table, and TV - allowing users to switch from home console to a portable system instantly.

The current Nintendo Switch website does not effectively highlight the product's key features in an engaging and clear manner. The site's layout and organization lead to an overload of information, which dilutes the brand's distinct identity and fails to capture the essence of the gaming experience.

The goal was to rebrand the website to reflect the true experience of using Nintendo Switch as a gaming product. This is achieved through an engaging, visually dynamic site that incorporates transition effects and layouts aligned with Nintendo's brand identity. By clicking, the user can fully experience and interact with the brand and the product.