REBRANDING OF
SOUTHWEST'S MOBILE APP

Roles

Branding

UIUX Design

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Tools Used

Photoshop

Illustrator

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Date

July 23rd, 2021

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Description

Southwest Airlines is a major U.S. airline celebrated for its high customer satisfaction, flexible flight changes or cancellations with no fees, and the ability to carry free checked bags. Southwest is known for offering friendly, reliable, and affordable air travel.

The current Southwest Airlines mobile app is affected by low readability and features that are difficult to navigate. The app's overuse and scattering of visual elements make it challenging to differentiate Southwest from other airlines and complicate the execution of basic functions for users.

The goal was to rebrand the app by introducing more engaging and dynamic features and enhancing information clarity through strategic use of colors, imagery, typography, and text alignment. These improvements help convey the brand's image and unique qualities more effectively while offering a personalized user experience.